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Mission Statement         To maintain a leading position in the consumer and household electrical and electronic durable fields through an innovative and flexible approach. To provide products and services of high quality thereby retaining the support and respect of its customers. To recognise and respond to employees as individuals, respecting their dignity and extending to them opportunities for developmet and advancement. To prepare to meet the challenges of a changing society. To be responsible to shareholders in the provision of a fair return on their investments through the attainment of sound profits.